South by Southwest (SxSW) may be one of the biggest musical festivals in the United States, but concert promoter Todd P., who has been instrumental to the success of the event for the last four years, has announced that he is forgoing the same old show for a more interesting opportunity in Mexico.

The promoter is said to be planning a show in the Monterrey area, although not many details have been released. Todd P is just one of many people in the arts world that are taking their flare and talent to Mexico, as the country is beginning to carve out a name for itself in the arts scene.

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